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  6. Machine Learning and MarketingMachine Learning and Marketing
  7. Segmentation and PersonalizationSegmentation and Personalization
  8. Customer SegmentationCustomer Segmentation
  9. Labelling Customer Groups from a Web BrowserLabelling Customer Groups from a Web Browser
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Labelling Customer Groups from a Web Browser

Customer Segmentation

The workflow performs customer segmentation by k-Means clustering. The second part of the workflow implements an interactive dashboard on the WebPortal to visualize and label (or write notes) about the single clusters.

Nodes

  • Scatter Plot (JavaScript)5 ×
  • Text View5 ×
  • Column Filter4 ×
  • Component Input4 ×
  • Component Output4 ×
  • Constant Value Column4 ×
  • RowID3 ×
  • Table View (JavaScript)3 ×
  • Color Appender2 ×
  • Column Resorter2 ×
  • Create Collection Column2 ×
  • Denormalizer (PMML)2 ×
  • Group Loop Start2 ×
  • Java Edit Variable2 ×
  • Joiner2 ×
  • Loop End2 ×
  • String Widget2 ×
  • CSV Reader1 ×
  • CSV Writer1 ×
  • Color Manager1 ×
  • Column Filter Widget1 ×
  • Column List Loop Start1 ×
  • Column Rename1 ×
  • Concatenate1 ×
  • Edit Numeric Domain1 ×
  • Excel Reader1 ×
  • Extract Table Spec1 ×
  • GroupBy1 ×
  • Integer Widget1 ×
  • Java Snippet1 ×
  • Loop End1 ×
  • Loop End (Column Append)1 ×
  • Normalizer (PMML)1 ×
  • Number To String1 ×
  • PCA1 ×
  • Reference Column Filter1 ×
  • Reference Row Filter1 ×
  • Row Filter1 ×
  • Row Filter1 ×
  • Rule Engine1 ×
  • Table Row to Variable1 ×
  • Text Output Widget1 ×
  • k-Means1 ×

Extensions

  • FeatureKNIME Base nodes
  • FeatureKNIME Excel Support
  • FeatureKNIME JavaScript Views
  • FeatureKNIME Javasnippet
  • FeatureKNIME Quick Forms
  • Show all 6 modules

Links

  • No links available

Download

To use this workflow in KNIME, download it from the below URL and open it in KNIME:

Download Workflow
Created by: albrecht
Created at: 2016-03-09
On NodePit since: 2025-08-22
Last update: 2025-08-24
Created with KNIME version: v5.5.1
Tags: clusteringk-Meanscustomer segmentationWebPortalvisualizationlabellinginteractive visualizationCustomer IntelligenceCIMarketing Analytics

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