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02_​Customer_​Segmentation_​Use_​Case_​V2

Customer Segmentation

This workflow performs customer segmentation by means of k-Mean clustering. The second part of the workflow implements an interactive wizard on the WebPortal to visualize and label (or write notes) about the single clusters.

Customer SegmentationThis workflow performs 1. clustering (k-Means)2. visualization and labeling of clusters3. summary of cluster stats Data ReadingContract dataOperational data ParameterSelectionNo of clustersInput columns Clusteringk-Means On WebPortal- New labeling of clusters - Cluster visualization - Write data to file with new cluster labels Cluster labeling number of clusterslist of input columnspage descriptionPCA scatter plotdata scatter plotcluster centers scatter plotvisualize cluster centersandcluster statson clusterk-Meansclusteringvisualizecluster in scatter plot& table of cluster centersarea codeand churn ->Stringcall dataOutputFile.txtcontract datacollectall cluster centerswith new labels Define ClusterParameters Display ClusterResult Display LabeledClusters Group Loop Start CustomerSegmentation Label Cluster Number To String Excel Reader CSV Writer CSV Reader Joiner Loop End Customer SegmentationThis workflow performs 1. clustering (k-Means)2. visualization and labeling of clusters3. summary of cluster stats Data ReadingContract dataOperational data ParameterSelectionNo of clustersInput columns Clusteringk-Means On WebPortal- New labeling of clusters - Cluster visualization - Write data to file with new cluster labels Cluster labeling number of clusterslist of input columnspage descriptionPCA scatter plotdata scatter plotcluster centers scatter plotvisualize cluster centersandcluster statson clusterk-Meansclusteringvisualizecluster in scatter plot& table of cluster centersarea codeand churn ->Stringcall dataOutputFile.txtcontract datacollectall cluster centerswith new labelsDefine ClusterParameters Display ClusterResult Display LabeledClusters Group Loop Start CustomerSegmentation Label Cluster Number To String Excel Reader CSV Writer CSV Reader Joiner Loop End

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To use this workflow in KNIME, download it from the below URL and open it in KNIME:

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Created by: albrecht
Created at: 2016-03-09
On NodePit since: 2024-04-27
Last update: 2024-12-17
Created with KNIME version: v4.5.0
Tags: clusteringk-Meanscustomer segmentationWebPortalvisualizationlabellinginteractive visualizationCustomer IntelligenceCIPracticing Data Science

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