Session 4- Market Segmentation - Milk Questionnaire Data
Statistical Market Segmentation - Questionnaire Data
This workflow shows how to apply a combination of two multivariate statistical techniques to solve a customer segmentation problem.
It uses data coming from a Market Research Survey about milk consumption in Italy.
The input of the segmentation are some evaluations (17) in scale ranging from 1 to 9 (Integers).
Scale evaluations measure various personal aspects regarding milk consumption.
Nodes
- Column Filter7 ×
- Table View (JavaScript)6 ×
- Column Appender4 ×
- R to Table4 ×
- Silhouette Coefficient4 ×
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Extensions
- FeatureKNIME Base nodes
- FeatureKNIME Distance Matrix
- FeatureKNIME Excel Support
- FeatureKNIME Interactive R Statistics Integration
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