Session 4- Market Segmentation - Milk Questionnaire Data

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This workflow shows how to apply a combination of two multivariate statistical techniques to solve a customer segmentation problem.
It uses data coming from a Market Research Survey about milk consumption in Italy.
The input of the segmentation are some evaluations (17) in scale ranging from 1 to 9 (Integers).
Scale evaluations measure various personal aspects regarding milk consumption.

Nodes

• Column Filter7 ×
• Table View (JavaScript)6 ×
• Column Appender4 ×
• R to Table4 ×
• Silhouette Coefficient4 ×
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Extensions

• FeatureKNIME Base nodes
• FeatureKNIME Distance Matrix
• FeatureKNIME Excel Support
• FeatureKNIME Interactive R Statistics Integration
• FeatureKNIME JavaScript Views
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