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  7. RFM-& CLV AnalysisRFM-& CLV Analysis
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RFM-& CLV Analysis

RFM-Score and Customer KPI

This workflow analyzes transactional data to devise a scoring system that clusters customers based on RFM scores. Additionally, the analysis is enirched with CLV calculation, and customer insights are presented using interactive visualizations.

Nodes

  • Joiner7 ×
  • Math Formula5 ×
  • Sorter5 ×
  • k-Means4 ×
  • Component Input2 ×
  • Component Output2 ×
  • GroupBy2 ×
  • Row Filter2 ×
  • String Manipulation2 ×
  • Table Row to Variable2 ×
  • Variable Creator2 ×
  • Bar Chart1 ×
  • CSV Reader1 ×
  • Color Manager1 ×
  • Column Expressions1 ×
  • Column Renamer1 ×
  • Create Date&Time Range1 ×
  • Create Temp Folder1 ×
  • Email Connector (Labs)1 ×
  • Email Sender (Labs)1 ×
  • Generic ECharts View1 ×
  • Image Reader (Table)1 ×
  • Image View1 ×
  • Linear Correlation1 ×
  • List Files/Folders1 ×
  • Math Formula (Multi Column)1 ×
  • Merge Variables1 ×
  • Missing Value1 ×
  • Path to String1 ×
  • Pivoting1 ×
  • Renderer to Image1 ×
  • Report PDF Writer1 ×
  • Report Template Creator1 ×
  • Scatter Plot1 ×
  • Table Creator1 ×
  • Table To Image1 ×
  • Text View1 ×
  • Variable Expression1 ×

Extensions

  • FeatureKNIME Base nodes
  • FeatureKNIME Column Expressions (legacy)
  • FeatureKNIME Email Processing
  • FeatureKNIME Expressions
  • FeatureKNIME Image Processing
  • Show all 10 modules

Links

  • No links available

Download

To use this workflow in KNIME, download it from the below URL and open it in KNIME:

Download Workflow
Created by: th
Created at: 2020-02-04
On NodePit since: 2025-02-24
Last update: 2025-05-09
Created with KNIME version: v5.4.2
Tags: Marketing AnalyticsRFMCLVClusteringKPIRecencyFrequencyMonetary Value

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