The Correlation Matrix to Pairs node is designed to take an Input Correlation Matrix and convert it into an equivalent list of Correlation Pairs.
The Correlation Matrix represents the degree of Horizontal Differentiation between Features, Benefits, Attributes, Levels, and Products. The Correlation Matrix may be used by a downstream node (such as the Matrix Distributions node or the Feature Generation node) to generate a set of Customer Distributions comprising the Willingness To Pay (WTP) of individual Virtual Customers.
For example, the Input Correlation Matrix may be a 3x3 matrix of correlation values (doubles between -1.0 and +1.0) with row names and column names of 'A', 'B', and 'C'. The matrix describes all the correlations between Customer Distribution A, Customer Distribution B, and Customer Distribution C. The Output Correlation Pairs would then individually list the same correlations between A:B, A:C, and B:C.
The Input Correlation Matrix will first be converted into a clean and symmetrical Correlation Matrix. That means: (a) the diagonal A:A, B:B, C:C correlations will be set to 1.0; (b) correlation values will be limit-ranged to between -1.0 and +1.0; (c) missing correlations will be set to 0.0; and (d) the correlation for A:B will be set the same as the correlation for B:A (hence lower-left-triangle and upper-right-triangle correlation matrices can be input).
The purpose of this node is to provide the user with flexibility when setting and managing the Horizontal Differentiation (correlations) between Customer Distributions. A downstream Feature Generation node or a downstream Matrix Distribution node both requires an Input Correlation Matrix to generate a set of Customer Distributions. With this node, the user could edit the Correlation Pairs list, scale the Correlation Pairs list so that each Customer Distribution was more-or-less correlated with other Customer Distributions, or concatenate the Correlation Pairs list with another set of correlations developed elsewhere. Working with a list can be easier than working with a matrix.
More Help: Examples and sample workflows can be found at the Scientific Strategy website: www.scientificstrategy.com.
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To use this node in KNIME, install the extension Market Simulation nodes by Scientific Strategy for KNIME - Community Edition from the below update site following our NodePit Product and Node Installation Guide:
A zipped version of the software site can be downloaded here.
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