BRT-Community-Hub

<p>Brand Reputation Tracker Community Hub App<br><br>This workflow is based on the Brand Reputation Tracker, a marketing research tool that was developed by Rust et al. (2021) and published in the Journal of Marketing. <br><br>The process at the top uses the datasets provided by Rust et al. (2021), which can be useful to demonstrate its applicability in a dataset including several brands<br><br>The process at the bottom demonstrates and replicates the measurement of brand reputation using KNIME Analytics. It allows regular users to monitor brand reputation daily. The workflow dictionaries need to be adapted to measure other drivers of brand reputation.</p>