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Clustering_​for_​Customer_​Segmentation

Basic Customer Segmentation
Customer Segmentation Data Reading1. Contract Data2. Operational Data Clustering1. k-Means Pre-Processing1. If needed: - Conversion To String - Discretization (binning) - Aggregation2. Normalization Cluster Viz1. Denormalization 2. Cluster Visualization 10 clusterson selectednumerical inputsNormalizenumerical input datato [0,1]Calls DataContract DataJoin calls dataand contract dataArea CodeChurnInt'l PlanVMail Plan-> String k-Means Normalizer (PMML) Excel Reader CSV Reader Joiner Cluster Viz Number To String Customer Segmentation Data Reading1. Contract Data2. Operational Data Clustering1. k-Means Pre-Processing1. If needed: - Conversion To String - Discretization (binning) - Aggregation2. Normalization Cluster Viz1. Denormalization 2. Cluster Visualization 10 clusterson selectednumerical inputsNormalizenumerical input datato [0,1]Calls DataContract DataJoin calls dataand contract dataArea CodeChurnInt'l PlanVMail Plan-> String k-Means Normalizer (PMML) Excel Reader CSV Reader Joiner Cluster Viz Number To String

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Created by: albrecht
Created at: 2016-03-09
On NodePit since: 2022-07-01
Last update: 2024-11-21
Created with KNIME version: v4.6.0
Tags: clusteringk-Meanscustomer segmentationCustomer IntelligenceCI

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