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MS-112 Select Product Line Extension v05

[Market Simulation] MS-112 Select Product Line Extension
Market Simulation (MS-112) - Select Product Line ExtensionThe Market Simulation workflow iterates through a number of Feature optionsto find the best Product Variation to extend the existing Coca Cola ProductLine. Competitive Story:Coke wish to add a Product Line Extension. They have already decided to add a6x330 multi-pack, but haven't yet selected bottles or cans. Coke also do not knowwhether to add another regular flavored cola or a diet cola. In addition, Coke havefour new flavors they wish to test: (a) Strawberry, (b) Blackberry, (c) Hazelnut, and(d) Mocha.Market Simulation predicts that [Regular.Coke + Can + Flavoring.Hazelnut] wouldincrease total profitability the most (after taking into account same brandcannibalization). Select Feature Select Feature Select Feature Ranks Product Line Extensions bypredicted change in Profitability Base Product CurrentMarketNew ProductNew_CokeZeroCherryCan_6x330Current Market +New ProductProduct ArrayFutureMarketExtension= NoneAggregateCurrent MarketRegular.CokeDiet.CokeCanBottleFlavoring.StrawberryFlavoring.BlackberryFlavoring.HazelnutFlavoring.MochaNewCokeRegular.CokeDiet.CokeCanBottleFlavoring.StrawberryFlavoring.BlackberryFlavoring.HazelnutFlavoring.MochaAdd CokeFeaturesCalculateCostCalculate Price30% MarginRotate toFeature ListSortFeaturesExtension= Product VariationAggregateCurrent MarketFlavoring.StrawberryFlavoring.BlackberryFlavoring.HazelnutFlavoring.MochaCanBottleRegular.CokeDiet.CokeCompareCurrentSort byProfitInputProduct ArrayInputProduct WTP MatrixInputFeature WTP MatrixCurrent Market +New ProductWTP Matrix Simulate Market Product Generator Concatenate Simulate Market ConstantValue Column Aggregate Sales Table Creator Table Creator Table Creator Table Creator Table Row To VariableLoop Start (deprecated) Table Row To VariableLoop Start (deprecated) Table Row To VariableLoop Start (deprecated) Java Snippet Java Snippet Math Formula Feature TableTo List Column Resorter Java Snippet Aggregate Sales Loop End Loop End Loop End Concatenate Sorter Excel Reader Excel Reader Excel Reader Column Appender Market Simulation (MS-112) - Select Product Line ExtensionThe Market Simulation workflow iterates through a number of Feature optionsto find the best Product Variation to extend the existing Coca Cola ProductLine. Competitive Story:Coke wish to add a Product Line Extension. They have already decided to add a6x330 multi-pack, but haven't yet selected bottles or cans. Coke also do not knowwhether to add another regular flavored cola or a diet cola. In addition, Coke havefour new flavors they wish to test: (a) Strawberry, (b) Blackberry, (c) Hazelnut, and(d) Mocha.Market Simulation predicts that [Regular.Coke + Can + Flavoring.Hazelnut] wouldincrease total profitability the most (after taking into account same brandcannibalization). Select Feature Select Feature Select Feature Ranks Product Line Extensions bypredicted change in Profitability Base Product CurrentMarketNew ProductNew_CokeZeroCherryCan_6x330Current Market +New ProductProduct ArrayFutureMarketExtension= NoneAggregateCurrent MarketRegular.CokeDiet.CokeCanBottleFlavoring.StrawberryFlavoring.BlackberryFlavoring.HazelnutFlavoring.MochaNewCokeRegular.CokeDiet.CokeCanBottleFlavoring.StrawberryFlavoring.BlackberryFlavoring.HazelnutFlavoring.MochaAdd CokeFeaturesCalculateCostCalculate Price30% MarginRotate toFeature ListSortFeaturesExtension= Product VariationAggregateCurrent MarketFlavoring.StrawberryFlavoring.BlackberryFlavoring.HazelnutFlavoring.MochaCanBottleRegular.CokeDiet.CokeCompareCurrentSort byProfitInputProduct ArrayInputProduct WTP MatrixInputFeature WTP MatrixCurrent Market +New ProductWTP MatrixSimulate Market Product Generator Concatenate Simulate Market ConstantValue Column Aggregate Sales Table Creator Table Creator Table Creator Table Creator Table Row To VariableLoop Start (deprecated) Table Row To VariableLoop Start (deprecated) Table Row To VariableLoop Start (deprecated) Java Snippet Java Snippet Math Formula Feature TableTo List Column Resorter Java Snippet Aggregate Sales Loop End Loop End Loop End Concatenate Sorter Excel Reader Excel Reader Excel Reader Column Appender

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Created by: Berlin
Created at: 2018-06-13
On NodePit since: 2021-02-05
Last update: 2024-12-17
Created with KNIME version: v4.3.0

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