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Labelling_​Customer_​group_​from a web_​browser

Customer Segmentation

The workflow performs customer segmentation by k-Means clustering. The second part of the workflow implements an interactive dashboard on the WebPortal to visualize and label (or write notes) about the single clusters.



On WebPortal- New Labelling of Clusters - Cluster Visualization - Write data to File with new cluster labels Customer SegmentationThis workflow performs: 1. clustering (k-Means)2. visualization and labeling of clusters3. summary of cluster stats Data ReadingContract DataOperational Data ParameterSelectionNo of ClustersInput Columns Clusteringk-Means Cluster Labeling Pre-ProcessingConversion to String on ClusterOutputFile.csvCalls dataArea CodeChurnInt'l PlanVMail Plan-> Stringvisualize cluster centersandcluster statsContract Datak-Meansclusteringnumber of clusterslist of input columnspage descriptioncollectall cluster centerswith new labelsPCA Scatter PlotData Scatter PlotCluster Centers Scatter PlotVisualizeCluster in Scatter Plot& Table of Cluster Centers Group Loop Start CSV Writer Excel Reader Number To String Joiner Display LabeledClusters CSV Reader CustomerSegmentation Define ClusterParameters Loop End Display ClusterResult Label Cluster On WebPortal- New Labelling of Clusters - Cluster Visualization - Write data to File with new cluster labels Customer SegmentationThis workflow performs: 1. clustering (k-Means)2. visualization and labeling of clusters3. summary of cluster stats Data ReadingContract DataOperational Data ParameterSelectionNo of ClustersInput Columns Clusteringk-Means Cluster Labeling Pre-ProcessingConversion to String on ClusterOutputFile.csvCalls dataArea CodeChurnInt'l PlanVMail Plan-> Stringvisualize cluster centersandcluster statsContract Datak-Meansclusteringnumber of clusterslist of input columnspage descriptioncollectall cluster centerswith new labelsPCA Scatter PlotData Scatter PlotCluster Centers Scatter PlotVisualizeCluster in Scatter Plot& Table of Cluster Centers Group Loop Start CSV Writer Excel Reader Number To String Joiner Display LabeledClusters CSV Reader CustomerSegmentation Define ClusterParameters Loop End Display ClusterResult Label Cluster

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To use this workflow in KNIME, download it from the below URL and open it in KNIME:

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Created by: albrecht
Created at: 2016-03-09
On NodePit since: 2023-03-06
Last update: 2024-04-27
Created with KNIME version: v4.7.1
Tags: clusteringk-Meanscustomer segmentationWebPortalvisualizationlabellinginteractive visualizationCustomer IntelligenceCIMarketing Analytics

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