Price Optimization

<p><strong>Price Optimization</strong></p><p>This workflow demonstrates two price optimization approaches for a fictive e-commerce dataset: value-based pricing and regression-based pricing. The goal is to increase the company's turnover, after optimization. It includes:</p><ul><li><p>Data access of product information and orders</p></li><li><p>Data preparation and analysis to identify performance drivers, integrating competitor pricing information</p></li><li><p>The application of both value-based pricing strategies and linear regression modelling to determine optimal prices.</p></li></ul>