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Clustering and RFM - Excercise

RFM-Score and Customer KPI

This workflow analyzes transactional data to devise a scoring system that clusters customers based on RFM scores. Additionally, the analysis is enirched with CLV calculation, and customer insights are presented using interactive visualizations.

CLV calculation Correlation preparation RFM & CLV merging RFM preparation RFM calculation Visualization RFM-Score and Customer KPIThis workflow analyzes transactional data to devise a scoring system that clusters customers based on RFM scores. Additionally, the analysis is enirched with CLV calculation, and customer insights are presented using interactive visualizations. Data ingestion CLV calculation Correlation preparation RFM & CLV merging RFM preparation RFM calculation Visualization RFM-Score and Customer KPIThis workflow analyzes transactional data to devise a scoring system that clusters customers based on RFM scores. Additionally, the analysis is enirched with CLV calculation, and customer insights are presented using interactive visualizations. Data ingestion

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Created by: th
Created at: 2020-02-04
On NodePit since: 2024-10-03
Last update: 2024-10-18
Created with KNIME version: v5.2.0
Tags: Marketing AnalyticsRFMCLVClusteringKPIRecencyFrequencyMonetary Value

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