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MS-121 Change Product Positioning v05

[Market Simulation] MS-121 Change Product Positioning
Market Simulation (MS-121) - Change Product PositioningHypothetical example of how an SUV manufacturer may wish to change theirproduct positioning to increase revenue and profitability. Competitive Story:Roewe is the up-and-coming, high-end branded, locally manufacturered, SUV inChina. It decides to copy many of the features and brand qualities of the importedAudi vehicle. The result is a new product that is mid-way between the existingRoewe and the existing Audi in terms of customer perception, price, and cost.The result is an unmitigated disaster! Instead of attracting the expected 81,000customers, or even the previous 73,000 customers, the new Roewe only attracts2,000 customers!!New RoeweCustomer WTP Distribution50:50 = Roewe:AudiRoeweProductAudiProductRoeweAudiRequired DetailsProductPriceCostQuantityAverage PriceAverage CostExpected QuantityNew RoewePriceCostExpected QuantityJoin New Roeweto MarketSimulateNew MarketConvert Quantityto IntegerExpectedQuantityActualSimulatedQuantityExpectedvs ActualQuantityExpectedvs ActualQuantityMS-121 Change SUVProduct PositioningTuned Input Product ArrayMS-121 Change SUVProduct PositioningTuned Input WTP Matrix Math Formula Row Splitter Row Splitter Concatenate Column Filter GroupBy ConstantValue Column Concatenate Simulate Market Double To Int Column Rename Column Rename Joiner GroupBy Bar Chart(JFreeChart) Excel Reader Excel Reader Market Simulation (MS-121) - Change Product PositioningHypothetical example of how an SUV manufacturer may wish to change theirproduct positioning to increase revenue and profitability. Competitive Story:Roewe is the up-and-coming, high-end branded, locally manufacturered, SUV inChina. It decides to copy many of the features and brand qualities of the importedAudi vehicle. The result is a new product that is mid-way between the existingRoewe and the existing Audi in terms of customer perception, price, and cost.The result is an unmitigated disaster! Instead of attracting the expected 81,000customers, or even the previous 73,000 customers, the new Roewe only attracts2,000 customers!!New RoeweCustomer WTP Distribution50:50 = Roewe:AudiRoeweProductAudiProductRoeweAudiRequired DetailsProductPriceCostQuantityAverage PriceAverage CostExpected QuantityNew RoewePriceCostExpected QuantityJoin New Roeweto MarketSimulateNew MarketConvert Quantityto IntegerExpectedQuantityActualSimulatedQuantityExpectedvs ActualQuantityExpectedvs ActualQuantityMS-121 Change SUVProduct PositioningTuned Input Product ArrayMS-121 Change SUVProduct PositioningTuned Input WTP MatrixMath Formula Row Splitter Row Splitter Concatenate Column Filter GroupBy ConstantValue Column Concatenate Simulate Market Double To Int Column Rename Column Rename Joiner GroupBy Bar Chart(JFreeChart) Excel Reader Excel Reader

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Created by: Paris
Created at: 2018-06-11
On NodePit since: 2021-02-05
Last update: 2024-04-28
Created with KNIME version: v4.3.0

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