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Marketing Engineering_​project

created a new columnto flag customers withfreq 0 and monetary more than 365 days because the data set is a 2025 data set
Rule Engine
Row Filter
split the data set to set aside the
Row Splitter
Box Plot
2 cluster
k-Means
filtered for RFMcolumns
Column Filter
Normalizer
5 cluster
k-Means
6 cluster
k-Means
3 cluster
k-Means
4 cluster
k-Means
7 cluster
k-Means
Math Formula
Joiner
Excel Reader
Statistics
Statistics View
Bar Chart
Set zero in eductaion to Unknown
Rule Engine
cap percentage internet at 0
Rule Engine
Statistics View
Math Formula
GroupBy
GroupBy
Joiner
GroupBy
Joiner
Joiner
Math Formula
Math Formula
GroupBy
Joiner
Joiner
Derived varibles: AvgSpend
Math Formula
Math Formula
Math Formula
GroupBy
replace missing vales in marital with Unknown
Missing Value
Derived Variable: Forzen
Math Formula
Denormalizer
Statistics View
Derived Variable: Can
Math Formula
GroupBy
Derived variables: %perish
Math Formula
GroupBy
Derived variable: Bev
Math Formula
GroupBy
Linear Correlation
tagging CustIDas a rowID
RowID
Derived variables: others
Math Formula
Silhouette Coefficient
Excel Writer

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Created by: mac
Created at: 2026-05-14
On NodePit since: 2026-05-24
Last update: 2026-05-24
Created with KNIME version: v5.11.0

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