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Marketing Engineering_​project

Joiner
Silhouette Coefficient
created a new columnto flag customers withfreq 0 and recency more than 365 days because the data set is a 2025 data set
Rule Engine
Row Filter
split the data set to set aside the
Row Splitter
GroupBy
Box Plot
2 cluster
k-Means
Statistics View
filtered for RFMcolumns
Column Filter
Normalizer
5 cluster
k-Means
6 cluster
k-Means
3 cluster
k-Means
4 cluster
k-Means
7 cluster
k-Means
Math Formula
Joiner
Excel Reader
Statistics
Statistics View
Bar Chart
Set zero in eductaion to Unknown
Rule Engine
cap percentage internet at 100
Rule Engine
Statistics View
Math Formula
Column Filter
GroupBy
Normalizer
GroupBy
Joiner
GroupBy
Math Formula
Joiner
Joiner
Math Formula
Joiner
Math Formula
GroupBy
5 cluster
k-Means
Math Formula
4 cluster
k-Means
Math Formula
Math Formula
GroupBy
7 cluster
k-Means
GroupBy
6 cluster
k-Means
Math Formula
GroupBy
Joiner
Joiner
GroupBy
Math Formula
GroupBy
Joiner
GroupBy
Derived varibles: AvgSpend
Math Formula
Math Formula
2 cluster
k-Means
Math Formula
3 cluster
k-Means
GroupBy
Joiner
replace missing vales in marital and gender with Unknown and also income with median
Missing Value
Derived Variable: Forzen
Math Formula
Denormalizer
Joiner
Statistics View
Derived Variable: Can
Math Formula
GroupBy
Joiner
Derived variables: %perish
Math Formula
GroupBy
Joiner
8 cluster
k-Means
Derived variable: Bev
Math Formula
GroupBy
GroupBy
Linear Correlation
Math Formula
tagging CustIDas a rowID
RowID
Joiner
Derived variables: others
Math Formula
Silhouette Coefficient
GroupBy
Excel Writer
Denormalizer

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