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ASSI3_​4REAL

Hypotheses :H1= + posts containing a friendly aspect embodied by positivevocabulary are more likely to engage the consumer long term.H2= + personal pronouns that create a sense of closeness to thebrand enforce engagement.H3= + use of pronouns in posts will enhance the positive effect ofthe positivity on engagement AllBrandswholefoods, tesco food, jacobs food diariesenriching document with sentiment dictionary(h1)and POS dict(h2)stemmer + case converterbag of words + adding columns for tagsTFIDFvisualization of personal pronouns (H2)visualization ofcorrelation Excel Reader Selecting our3 brands Document Creation Enrichment Preprocessing Bag of Word (BoW) Variable Creation orOperationalization TF IDF Math Formula Tag Clouds scatter plot Hypotheses :H1= + posts containing a friendly aspect embodied by positivevocabulary are more likely to engage the consumer long term.H2= + personal pronouns that create a sense of closeness to thebrand enforce engagement.H3= + use of pronouns in posts will enhance the positive effect ofthe positivity on engagement AllBrandswholefoods, tesco food, jacobs food diariesenriching document with sentiment dictionary(h1)and POS dict(h2)stemmer + case converterbag of words + adding columns for tagsTFIDFvisualization of personal pronouns (H2)visualization ofcorrelation Excel Reader Selecting our3 brands Document Creation Enrichment Preprocessing Bag of Word (BoW) Variable Creation orOperationalization TF IDF Math Formula Tag Clouds scatter plot

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Created by: ottiliecandau
Created at: 2021-11-08
On NodePit since: 2022-11-28
Last update: 2024-05-08
Created with KNIME version: v4.4.1

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