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03_​Guided_​Analytics

Customer Comments Minning Use Case: Guided Analytics Workflow

This workflow was constructed to understand the consumers’ feedbacks and issues about airline's service quality to improve customer satisfaction.

Customer Comments Minning Use CaseGuided Analytics WorkflowThis workflow was constructed to understand the consumers’ feedbacks and issues aboutairline's service quality to improve customer satisfaction.​In this worklow there are four different analysis levels:1- NPS(Net Promoter Score) Analysis2- Correlation Analysis between overall ratings and touchpoints3- Word clouds based on positive and negative comments4- Predicting sentiments to understand a comment was written by customer is negative orpossitive. The model was built on the "02_Building_Model" workflow is used for this issue. ​ Guided Analytics Page 2c:Word Clouds Page 3c: Showing Commentsbased on Word Cloud Selection Page 2a: Calculating NPS andSelecting Baseline Company Page 3a: Visiualizing NPSScores, Detractors, Promoters Page 1:Landing Page Page 2d: PredictingSentiments Page 3d: SentimentPrediction Results Page 2b: Correlation analysis betweenoverall rating and touchpoints Customer Comments Minning Use CaseGuided Analytics WorkflowThis workflow was constructed to understand the consumers’ feedbacks and issues aboutairline's service quality to improve customer satisfaction.​In this worklow there are four different analysis levels:1- NPS(Net Promoter Score) Analysis2- Correlation Analysis between overall ratings and touchpoints3- Word clouds based on positive and negative comments4- Predicting sentiments to understand a comment was written by customer is negative orpossitive. The model was built on the "02_Building_Model" workflow is used for this issue. ​ Guided Analytics Page 2c:Word Clouds Page 3c: Showing Commentsbased on Word Cloud Selection Page 2a: Calculating NPS andSelecting Baseline Company Page 3a: Visiualizing NPSScores, Detractors, Promoters Page 1:Landing Page Page 2d: PredictingSentiments Page 3d: SentimentPrediction Results Page 2b: Correlation analysis betweenoverall rating and touchpoints

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