Icon

JKISeason2-2 ver 1.6

Credit Card company ABC maintains information about customer purchases and payments. The information is available for individual customers as Payments Info and Purchase Info. The company wants to segment the customers into three (3) clusters, so that marketing campaigns can be designed according to each cluster. You are asked to use both infos together to build a clustering model that adequately segments the customers. What patterns do customers in the same cluster have in common? Also, Information for newly registered customers is available. You are asked to assign cluster labels to newly registered customers using the trained clustering model, and then export the results into a CSV file. Do the assignments make sense? How do you assess their quality?

If the tenure of ownership was lessthan 12 months, the customer wasconsidered a newly registeredcustomer. Distribution of the payments,purchases and tenure. Data exploration about the full data vsnew credit card users Node 1Distrinution ofPurchases, Payment &TenureNode 28Full TenureFull CalculesFull CalculesFull TenureBelow 12 moTenureBelow 12 moTenurenew registered clients.csv CSV Reader Scatter Matrix(local) Rule-basedRow Filter Payments vsPurchases Payments vsPurchases Payments vsPurchases Data Explorer Data Explorer Payments vsPurchases CSV Writer If the tenure of ownership was lessthan 12 months, the customer wasconsidered a newly registeredcustomer. Distribution of the payments,purchases and tenure. Data exploration about the full data vsnew credit card users Node 1Distrinution ofPurchases, Payment &TenureNode 28Full TenureFull CalculesFull CalculesFull TenureBelow 12 moTenureBelow 12 moTenurenew registered clients.csv CSV Reader Scatter Matrix(local) Rule-basedRow Filter Payments vsPurchases Payments vsPurchases Payments vsPurchases Data Explorer Data Explorer Payments vsPurchases CSV Writer

Nodes

Extensions

Links