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Case Studies

This directory contains 25 workflows.

IconCS-102 Rise of the Microbrew - Part 02 Local Monopoly v05 

[Case Studies] CS-102 Rise of the Microbrew - Part 02 Local Monopoly (Geographic Differentiation) Market Simulation of the early beer industry in the USA […]

IconCS-103 Rise of the Microbrew - Part 03 End Local Monopoly v05 

[Case Studies] CS-103 Rise of the Microbrew - Part 03 End Local Monopoly (National Distribution) Market Simulation of the early beer industry when trains […]

IconCS-104 Rise of the Microbrew - Part 04 Pasteurization and Refrigeration v05 

[Case Studies] CS-104 Rise of the Microbrew - Part 04 Pasteurization and Refrigeration (Vertical Differentiation) Market Simulation of the beer industry […]

IconCS-105 Rise of the Microbrew - Part 05 Mass Marketing v05 

[Case Studies] CS-105 Rise of the Microbrew - Part 05 Mass Marketing (Horizontal Differentiation) Market Simulation of the Mass Marketing of beer and the […]

IconCS-106 Rise of the Microbrew - Part 06 Microbrews v05 

[Case Studies] CS-106 Rise of the Microbrew - Part 06 Microbrews (Strange Differentiation) Market Simulation of the Strange Differentiation which allows […]

IconCS-111 Cola Wars 1894 Coke Invents Coupons v05 

[Case Studies] CS-111 Cola Wars 1894 Coke Invents Coupons Reconstructs the early rise of Coca Cola from an obscure patent medicine to the […]

IconCS-112 Cola Wars 1936 Twice As Much v05 

[Case Studies] CS-112 Cola Wars 1936 Twice As Much (Quantifying Differentiation) Simulates an early ""Cola Wars"" battle between Coke and Pepsi. The […]

IconCS-113 Cola Wars 1936 Twice As Much Simplified v05 

[Case Studies] CS-113 Cola Wars 1936 Twice As Much Simplified (Product Bundling) Shows how Pepsi could offer twice-as-much cola for the same Price in a […]

IconCS-114 Cola Wars 1940 Niche Marketing v05 

[Case Studies] CS-114 Cola Wars 1940 Niche Marketing Simulates another battle between Coke and Pepsi starting in the 1940's in which Pepsi targeted the […]

IconCS-115 Cola Wars 1975 Pepsi Challenge v05 

[Case Studies] CS-115 Cola Wars 1975 Pepsi Challenge The Pepsi Challenge was one of the most successful advertising campaigns in history. This Market […]