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CS-113 Cola Wars 1936 Twice As Much Simplified v05

[Case Studies] CS-113 Cola Wars 1936 Twice As Much Simplified (Product Bundling)
Case Study (CS-113) - Cola Wars 1936 Twice As Much SimplifiedShows how Pepsi could offer twice-as-much cola for the same Price in aMarket Simulation using Product Bundling. This is a simplified alternative tothe alternative "Cola Wars 1936 Twice As Much" Market Simulation (CS-112)which quantifies the Vertical Differentiation and Horizontal Differentiation of theProduct Features. In the beginning, Pepsi 6ozBottles were valued byconsumers considerably lessthan Coke 6oz Bottles. Pepsi's campaign successfullyraises Market Share andProfitability, promoting with:"twice as much as a nickel, too.Pepsi is the drink for you". Pepsi Bundled together 2 x 6ozBottles to create a 12oz bottle butsells it for the same Price.Customers value Pepsi's "2nd"6oz bottle much less than 1st. Competitive Story:This early "Cola Wars" battle between Coke and Pepsi took place during the GreatDepression. Pepsi started to be sold in 12 oz bottles (twice the size of Coke's 6 ozbottle) for the same price. Pepsi's jingle was: "Pepsi-Cola hits the spot / Twelve fullounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink foryou".Coke / Pepsi6oz BottlesCola MarketWTP Matrix6oz BottlesMarket SimulationBundle12oz Pepsi2 x Pepsi 6oz= Pepsi 12ozNew Market =6oz Coke vs.12oz Pepsi6oz Coke vs.12oz PepsiResults Table Creator MatrixDistributions Simulate Market Bundle Generator Table Creator Row Splitter Simulate Market Case Study (CS-113) - Cola Wars 1936 Twice As Much SimplifiedShows how Pepsi could offer twice-as-much cola for the same Price in aMarket Simulation using Product Bundling. This is a simplified alternative tothe alternative "Cola Wars 1936 Twice As Much" Market Simulation (CS-112)which quantifies the Vertical Differentiation and Horizontal Differentiation of theProduct Features. In the beginning, Pepsi 6ozBottles were valued byconsumers considerably lessthan Coke 6oz Bottles. Pepsi's campaign successfullyraises Market Share andProfitability, promoting with:"twice as much as a nickel, too.Pepsi is the drink for you". Pepsi Bundled together 2 x 6ozBottles to create a 12oz bottle butsells it for the same Price.Customers value Pepsi's "2nd"6oz bottle much less than 1st. Competitive Story:This early "Cola Wars" battle between Coke and Pepsi took place during the GreatDepression. Pepsi started to be sold in 12 oz bottles (twice the size of Coke's 6 ozbottle) for the same price. Pepsi's jingle was: "Pepsi-Cola hits the spot / Twelve fullounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink foryou".Coke / Pepsi6oz BottlesCola MarketWTP Matrix6oz BottlesMarket SimulationBundle12oz Pepsi2 x Pepsi 6oz= Pepsi 12ozNew Market =6oz Coke vs.12oz Pepsi6oz Coke vs.12oz PepsiResultsTable Creator MatrixDistributions Simulate Market Bundle Generator Table Creator Row Splitter Simulate Market

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Created by: Berlin
Created at: 2018-12-17
On NodePit since: 2021-02-05
Last update: 2024-05-08
Created with KNIME version: v4.3.0

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