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CS-102 Rise of the Microbrew - Part 02 Local Monopoly v05

[Case Studies] CS-102 Rise of the Microbrew - Part 02 Local Monopoly (Geographic Differentiation)
Case Study (CS-102) - Rise of the Microbrew - Part 02:Local MonopolyThis Market Simulation workflow follows the Case Study presentation and whitepaper called "Rise of the Microbrew".This Market Simulation models the USA Beer Industry in the early 1800's wheneach city and town needed it's own brewery. Each brewer enjoyed a local monopolyover consumers living nearby.The Product Features in this Market include: (a) Beer, and (b) GeographicInconvenience (a negative value reflecting the inconvenience to the Customer).It is assumed that all Customers live evenly along the road between two towns.Each town has its own brewery. Even though here Product 01 raised Priceby 20% and Product 02 lowered Price by20%, Product 02 did not significantlydamage the monopoly profits enjoyed byProduct 01. While Customers have a differentWillingness To Pay (WTP) for Beer, thedifference in Geographic inconvenience canbe seen in this chart.Customer Willingness To PayWTP for BeerGeography 01 vs 02Customer Lost ValueTravel DistanceBeerProductsProductFeaturesValue of BeerSimulateMarketProductFeatures Changed PriceSimulateMarketBeerProductsGeographyCustomer Lost ValueTravel DistanceAllFeatures CustomerDistributions CustomerDistributions Product Generator Table Creator Line Chart(JFreeChart) Profit Engine Table Creator Profit Engine Product Generator Table Creator Column Appender Case Study (CS-102) - Rise of the Microbrew - Part 02:Local MonopolyThis Market Simulation workflow follows the Case Study presentation and whitepaper called "Rise of the Microbrew".This Market Simulation models the USA Beer Industry in the early 1800's wheneach city and town needed it's own brewery. Each brewer enjoyed a local monopolyover consumers living nearby.The Product Features in this Market include: (a) Beer, and (b) GeographicInconvenience (a negative value reflecting the inconvenience to the Customer).It is assumed that all Customers live evenly along the road between two towns.Each town has its own brewery. Even though here Product 01 raised Priceby 20% and Product 02 lowered Price by20%, Product 02 did not significantlydamage the monopoly profits enjoyed byProduct 01. While Customers have a differentWillingness To Pay (WTP) for Beer, thedifference in Geographic inconvenience canbe seen in this chart.Customer Willingness To PayWTP for BeerGeography 01 vs 02Customer Lost ValueTravel DistanceBeerProductsProductFeaturesValue of BeerSimulateMarketProductFeatures Changed PriceSimulateMarketBeerProductsGeographyCustomer Lost ValueTravel DistanceAllFeaturesCustomerDistributions CustomerDistributions Product Generator Table Creator Line Chart(JFreeChart) Profit Engine Table Creator Profit Engine Product Generator Table Creator Column Appender

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Created by: Berlin
Created at: 2018-05-28
On NodePit since: 2021-02-05
Last update: 2024-05-01
Created with KNIME version: v4.3.0

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