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CS-112 Cola Wars 1936 Twice As Much v05

[Case Studies] CS-112 Cola Wars 1936 Twice As Much (Quantifying Differentiation)
Case Study (CS-112) - Cola Wars 1936 Twice As MuchSimulates an early "Cola Wars" battle between Coke and Pepsi. The MarketSimulation quantifies the "Vertical Differentiation" and "HorizontalDifferentiation" of two Product Features: (1) the taste of Cola (Coke wins), and(2) the size of the Bottle (Pepsi wins). The Market Simulation then predictsthe sales of each Product, and shows how both win. Competitive Story:This early "Cola Wars" battle between Coke and Pepsi took place during the GreatDepression. Pepsi started to be sold in 12 oz bottles (twice the size of Coke's 6 ozbottle) for the same price. Pepsi's jingle was: "Pepsi-Cola hits the spot / Twelve fullounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink foryou".ColaFeatureColaVertical DiffereniationCoke / PepsiVariationsColaHorizontal DiffereniationBottleVertical DiffereniationCoke / PepsiVariationsBottleHorizontal DiffereniationBottleFeatureColaProductsColaWTP MatrixBottleWTP MatrixConcatenateFeature RowsColaProductsColaMarketAppendWTP Columns Table Creator DifferentiationVertical Table Creator DifferentiationHorizontal DifferentiationVertical Table Creator DifferentiationHorizontal Table Creator Product Generator MatrixDistributions MatrixDistributions Concatenate Table Creator Profit Engine Column Appender Case Study (CS-112) - Cola Wars 1936 Twice As MuchSimulates an early "Cola Wars" battle between Coke and Pepsi. The MarketSimulation quantifies the "Vertical Differentiation" and "HorizontalDifferentiation" of two Product Features: (1) the taste of Cola (Coke wins), and(2) the size of the Bottle (Pepsi wins). The Market Simulation then predictsthe sales of each Product, and shows how both win. Competitive Story:This early "Cola Wars" battle between Coke and Pepsi took place during the GreatDepression. Pepsi started to be sold in 12 oz bottles (twice the size of Coke's 6 ozbottle) for the same price. Pepsi's jingle was: "Pepsi-Cola hits the spot / Twelve fullounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink foryou".ColaFeatureColaVertical DiffereniationCoke / PepsiVariationsColaHorizontal DiffereniationBottleVertical DiffereniationCoke / PepsiVariationsBottleHorizontal DiffereniationBottleFeatureColaProductsColaWTP MatrixBottleWTP MatrixConcatenateFeature RowsColaProductsColaMarketAppendWTP ColumnsTable Creator DifferentiationVertical Table Creator DifferentiationHorizontal DifferentiationVertical Table Creator DifferentiationHorizontal Table Creator Product Generator MatrixDistributions MatrixDistributions Concatenate Table Creator Profit Engine Column Appender

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Created by: Berlin
Created at: 2018-06-05
On NodePit since: 2021-02-05
Last update: 2024-12-21
Created with KNIME version: v4.3.0

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