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Uplift Tree Learner

DYMATRIX Uplift Modeling Extensions version 0.6.100.v201610250908 by DYMATRIX CONSULTING GROUP GmbH. More commercial Customer Intelligence Extensions are available like the Interactive Scorecard Builder, PMML2SQL Converter and Interactive Binning Nodes. For more information please refer to www.dymatrix.de or write an Email to info@dymatrix.de.

The Uplift Tree Learner node is capable of building decision trees for uplift modeling by using a specific split criterion. To do so, the node needs two classification columns, a contact group column and a target group column. Both columns must be binary to be accepted by this node. In the contact group column a flag indicates if for example a customer was a member of the control group or not. Similar to this the flag in the target column group logs the reaction of the customer to a specific treatment. It is good practice to use 0 and 1 as flags, in which 1 represents a customer that is member of the control group or has responded to a treatment in the target group column respectively.

Options

Control group column
Column containing a flag to identify members of the control group.
Target group column
Column containing a flag to identify if customers responded to a treatment or not.
Control group column flag
The value of the flag that marks a customer as a member of the control group.
Target group column flag
The value of the flag that indicates if a customer has responded to a treatment.
Define split criterion
Selects the split criterion the Uplift Tree is built upon. Only binary splits are supported.
Min number records per node
The minimum number of records per node. Works as a stopping criterion.
Skip nominal columns without domain information
If no domain information for nominal attributes are present in the input table, these attributes are ignored during the building of the Uplift Tree. Empty domains for nominal values are the result of a great number of unique values. If a nominal column has more than 63 unique values, KNIME does not create domain information for this column.
Max #nominal
The subsets for the binary nominal splits are difficult to calculate. To find the best subsets for n nominal values 2^n calculations must be performed. In case of many different nominal values this can be prohibitive expensive. Thus the maximum number of nominal values can be defined for which all possible subsets are calculated. Above this threshold, a heuristic is applied that first calculates the best nominal value for the second partition, then the second best value, and so on; until no improvement can be achieved.

Input Ports

The pre-classified data that should be used to induce the Uplift Tree. At least two attributes must be nominal.

Output Ports

The induced Uplift Tree. The model can be used to classify data with unknown target (class) attribute. To do so, connect the model out port to the "Uplift Tree Predictor" node.

Views

Uplift Tree View
A detailed and interactive view of the Uplift Tree.
Uplift Tree View (simple)
A simple directory-like view of the Uplift Tree.

Best Friends (Incoming)

Best Friends (Outgoing)

Update Site

To use this node in KNIME, install DYMATRIX Uplift Modeling Extensions from the following update site:

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