RFM-Score and Customer KPI (Updated v5.4)
RFM-Score and Customer KPI
This workflow analyzes transactional data to devise a scoring system that clusters customers based on RFM scores. Additionally, the analysis is enirched with CLV calculation, and customer insights are presented using interactive visualizations.
Nodes
Extensions
- FeatureKNIME Base nodes
- FeatureKNIME Excel Support
- FeatureKNIME JavaScript Views
- FeatureKNIME Math Expression (JEP)
Links
- No links available