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SwiftDrop_​marketing_​automation

Handle Missing Data and Create New Text Column

First, any missing values in your dataset are filled in to ensure all records are complete. Next, a new text column is created by combining or transforming existing text fields, making the data ready for further analysis.

Import Data from CSV

Loads your raw dataset from a CSV file into KNIME, making it available for all further processing steps.

Create New Feature with Expressions

Generates a new column by applying a custom expression to your data. This lets you combine, transform, or calculate values from existing columns, adding useful information for later analysis.

Custom Text Processing with Python

Applies a Python script to each row, allowing for advanced or custom text processing that goes beyond standard KNIME nodes. This step is useful for implementing specific logic or transformations tailored to your data needs.

Advanced Text Processing and Feature Creation

First, specific text replacements are made across your data to standardize or clean up values. Then, a custom Java snippet is applied to each row, allowing you to generate new features or further transform your text data based on your own logic. This sequence ensures your text fields are both consistent and enriched for later analysis.

Select Relevant Columns

Keeps only the columns needed for your analysis, removing any unnecessary data and making the table easier to work with for the next steps.

Export Final Results to Excel

Saves the processed data into an Excel file, creating a final report that can be easily shared or used for further analysis outside of KNIME.

Summarize and Count Messages

Creates summary tables by grouping your data based on the message column, then counting how many times each event or tone appears for each message. This helps you quickly see the distribution and frequency of different events or tones within your messages.

CSV Reader
Missing Value
String Manipulation
Expression
Python Script
group messagecount by event
GroupBy
String Replacer
Java Snippet (simple)
Column Filter
final report
Excel Writer
group messagecount by tone
GroupBy

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Extensions

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