Icon

Basic Customer Segmentation Use Case

This workflow implements a basic customer segmentation through a clustering procedure. No input is required from business analyst.

This workflow implements a basic customer segmentation through a clustering procedure. No input is required from business analyst.

Pre-processing
Data Reading
Clustering

Input data with assigned cluster

Cluster centers

Back to originaldata range
Denormalizer (PMML)
Back to originaldata range
Denormalizer (PMML)
Exclude columns "Area code" and "Churn" from subsequent clustering: converting a numerical column to Stringexcludes it from the clustering procedure
Number to String
Reading alumni.csv
CSV Reader
Normalize all numerical columns to fall in [0,1]
Normalizer (PMML)
10 clusters on all numerical inputs
k-Means
Color Manager

Nodes

Extensions

Links