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Clustering_​for_​Customer_​Segmentation

Basic Customer Segmentation
Customer Segmentation Data Reading1. Contract Data2. Operational Data Clustering1. k-Means Pre-Processing1. If needed: Conversion To String Discretization (binning) Aggregation2. Normalization Cluster Viz1. Denormalization 2. Cluster Visualization 3 clusterson selectednumerical inputsNormalizenumerical input datato [0,1]Calls DataContract DataJoin calls dataand contract dataArea codeand churn ->String k-Means Normalizer (PMML) Excel Reader CSV Reader Joiner Number To String Cluster Viz Customer Segmentation Data Reading1. Contract Data2. Operational Data Clustering1. k-Means Pre-Processing1. If needed: Conversion To String Discretization (binning) Aggregation2. Normalization Cluster Viz1. Denormalization 2. Cluster Visualization 3 clusterson selectednumerical inputsNormalizenumerical input datato [0,1]Calls DataContract DataJoin calls dataand contract dataArea codeand churn ->String k-Means Normalizer (PMML) Excel Reader CSV Reader Joiner Number To String Cluster Viz

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