Icon

01_​Basic_​Customer_​Segmentation_​Use_​Case

Basic Customer Segmentation

This workflow implements a basic customer segmentation through a clustering procedure. No input is required from the business analyst.

Customer Segmentation Data Reading1. Contract Data2. Operational Data Clustering1. k-Means2. Denormalization for data& cluster centers Pre-Processing1. If needed: Conversion To String Discretization (binning) Aggregation2. Normalization 10 clusterson allnumerical inputsNormalizenumerical input datato [0,1]Back to originaldata rangeBack to originaldata rangeCalls DataContract DataJoin calls dataand contract dataArea codeand churn ->Stringk-Means Normalizer (PMML) Denormalizer (PMML) Denormalizer (PMML) Excel Reader CSV Reader Joiner Number To String Customer Segmentation Data Reading1. Contract Data2. Operational Data Clustering1. k-Means2. Denormalization for data& cluster centers Pre-Processing1. If needed: Conversion To String Discretization (binning) Aggregation2. Normalization 10 clusterson allnumerical inputsNormalizenumerical input datato [0,1]Back to originaldata rangeBack to originaldata rangeCalls DataContract DataJoin calls dataand contract dataArea codeand churn ->Stringk-Means Normalizer (PMML) Denormalizer (PMML) Denormalizer (PMML) Excel Reader CSV Reader Joiner Number To String

Nodes

Extensions

Links