wf-writer-customer-churn

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When a customer cancels, or does not renew, the contract is said to churn. Customer churn measures the percentage of cancelled or not renewed contracts on a given period.

If customer churn is low, it means that the company’s product has gained the trust of the customers. This implies positive customer satisfaction and a solid customer base of loyal customers.

If customer churn is high, it may indicate customer dissatisfaction, problems with the product or the service, or difficulty in maintaining customer loyalty.

Read more on the topic Customer Churn KPI on the KNIME Blog: https://www.knime.com/blog/how-to-calculate-customer-churn-kpi

URL: KNIME Blog: Customer Churn KPI https://www.knime.com/blog/how-to-calculate-customer-churn-kpi

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