This node generates keyword ideas from a list of keywords or webpage URLs and returns the aggregated data such as the average monthly searches, competition, average CPC, and seasonality. The node also returns the historical monthly search volumes to check trends and seasonality. The data is aggregated by month for the selected period (default is 12 months). For an overview of the Keyword Ideas service, see the Google Ads API support page.
Configuration and Usage
General Settings:
- Specify the language and location that users are using to perform Google searches to determine the results of keyword idea metrics. For instance, if you select English as the language and Alaska, US as the location, and your keyword is in Spanish, such as "playa," the search volume of the generated ideas will be low.
Mandatory Upstream Nodes
- Google Ads Connector: A connection to the Google Ads Connector node is required.
- Seed Data: A KNIME table with the seed column "keywords" or "Webpages URLs".
- Geo Target Locations: Another table with the geo target location ID. The Google Ads Geo Targets node can be used to input a column with the IDs.
Node Processing Logic
- Cost and Complexity: Due to cost and complexity, the Planning service methods are subject to separate limits from other types of requests. See the link: Google Ads API Quotas.
- Processing Chunks: For the above reason, the node processes keywords in chunks of 20 and locations in chunks of 1 by default. The location chunks settings can be modified by unhiding the advanced settings (max 10 chunks).
- Output Columns: The output includes two additional columns with the iteration ID and the location for which the keyword ideas were generated and their metrics.
- Processing Time: Due to the chunks and API limit, large datasets might take a significant amount of time to be processed.
Advanced Settings
- Retrieve data up to 4 years.
- Option to include average CPC.
- Option to include adult keywords in the results.
Output
- Keyword Ideas with Aggregated Metrics: Provides the keyword ideas with aggregated metrics for the selected chunks of location and in the determined language.
- Keyword Ideas with Historical Metrics: Provides the keyword ideas with historical metrics for the selected chunks of locations. You can use downstream KNIME components to analyze seasonality, for example: KNIME Seasonality Analysis.
Options
Input Ports
Contains necessary tokens and credentials as well as customer ID to access the Google Ads API
KNIME table that contains a list of keywords to generate ideas from
KNIME table that contains a list of location IDs to target
Output Ports
KNIME table with keyword ideas and the aggregated data such as the average monthly searches, competition, average CPC, and seasonality
KNIME table with keyword ideas and the monthly search volumes to check trends and seasonality. The data is aggregated by month for the selected period (default is 12 months).
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