Marketing Campaign Performance Analysis

Performance Analysis

Data Access, Cleaning & Company Selection

Data Visualization & Dashboard

Marketing Campaign Performance Analysis

This workflow analyzes the performance of a marketing campaign by first loading and cleaning a marketing campaign dataset, then allowing the user to select a specific company for focused analysis. It evaluates campaign performance across multiple dimensions, including campaign type, target audience, channel, duration, geographic location, and impressions vs. clicks, reporting on key metrics such as engagement, conversion rate, ROI, and acquisition cost. The results are consolidated into an interactive dashboard that provides a comprehensive, multi-perspective view of campaign effectiveness and optimization opportunities.