XMedia Subscriber Retention & Engagement Intelligence Pipeline

Subscriber Retention & Engagement Intelligence Pipeline (XMedia)

The XMedia Subscriber Retention & Engagement Intelligence Pipeline is a specialized end-to-end data refinery designed to transform high-volume, "noisy" streaming data into high-fidelity behavioral insights. The pipeline systematically resolves data entry errors, OCR artifacts, and inconsistent formatting to create a single, reliable source of truth for subscriber analytics.

Data Cleansing and Feature Engineering

Data Ingestion & Initial Audit

Standardized Dates (Multi Columns)

String Replacement & Manipulations

Filter Duplicates

Data Integrity Checker

Exploratory Analysis and Key Findings