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01_​B2B_​Customer_​Analytics

B2B Customer Intelligence Use Case

Showcasing tools and methods available for the Citizen Data Scientist to improve and predict B2B customer behaviour.

B2B Customer Intelligence Use CaseShowcasing tools and methods available for the Citizen Data Scientist toimprove and predict B2B customer behaviour. Specific cases modelled:- key metrics overview - churn prediction- segmentation- evaluating prospects via similarity search Data Import Descriptive Statistics & Preprocessing Introduction & Menu Customer Segmentation & Churn Analysis Prospect Customer Evaluation Node 311 Churn Analysis Data Import KPI calculations 1stPage: Intro Segmentationby Industry Review of Customerand Cluster Customer Review Customer DataCollection Customer PotentialAnalysis Menu B2B Customer Intelligence Use CaseShowcasing tools and methods available for the Citizen Data Scientist toimprove and predict B2B customer behaviour. Specific cases modelled:- key metrics overview - churn prediction- segmentation- evaluating prospects via similarity search Data Import Descriptive Statistics & Preprocessing Introduction & Menu Customer Segmentation & Churn Analysis Prospect Customer Evaluation Node 311 Churn Analysis Data Import KPI calculations 1stPage: Intro Segmentationby Industry Review of Customerand Cluster Customer Review Customer DataCollection Customer PotentialAnalysis Menu

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