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exp 3

imported mkt campaign data
CSV Reader
cleaned/filled income values
Missing Value
compared purchases across age brackets. support for question 2
One-way ANOVA
converted text to usable data
String to Date&Time
created the age variable
Math Formula
created age brackets
Rule Engine
created total purchases
Math Formula
created the total spent
Math Formula
counts customers by age bracket
GroupBy
average purchases by age bracket
GroupBy
testing age bracket and response rate. statistical test for research question 1
Crosstab
response rate by age bracket
Bar Chart
average total purchses by age bracket
Bar Chart

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To use this workflow in KNIME, download it from the below URL and open it in KNIME:

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Created by: dchap
Created at: 2026-04-19
On NodePit since: 2026-04-27
Last update: 2026-04-27
Created with KNIME version: v5.11.0

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