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Attribution Models

This directory contains 2 workflows.

IconAttribution Modeling - Propensity Score Matching 

<h5><strong>Propensity Score Matching</strong></h5><p>This workflow is a continuation of a previous workflow Attribution Models that is based on the paper […]

IconAttribution Models - Touch-based, Correlation and Regression, Shapley-based, and Randomized field experiments 

This workflow is based on the book chapter "Attribution Modelling" by de Haan (2022). It replicates the analysis of the book chapter using KNIME Analytics […]