[Case Studies] CS-115 Cola Wars 1975 Pepsi Challenge <br> <br>The Pepsi Challenge was one of the most successful advertising campaigns in history. This Market Simulation analyzes how the campaign may have influenced the Willingness To Pay (WTP) of consumers. <br> <br>Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition <br> <br>A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website: <br>https://scientificstrategy.com/cs-115/
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CS-115 Cola Wars 1975 Pepsi Challenge v03 consists of the following 10 nodes(s):
CS-115 Cola Wars 1975 Pepsi Challenge v03 contains nodes provided by the following 4 plugin(s):
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