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CS-105 Rise of the Microbrew - Part 05 Mass Marketing v05

[Case Studies] CS-105 Rise of the Microbrew - Part 05 Mass Marketing (Horizontal Differentiation)
Marketing and Branding Costs are rising,but the Profit Maximizing Price of the Productis rising faster. Case Study (CS-105) - Rise of the Microbrew - Part 05:Mass MarketingThis Market Simulation workflow follows the Case Study presentation and whitepaper called "Rise of the Microbrew".Huge investments in Pasteurization and Refrigeration has wiped out all but thelargest breweries. But while all Beer is now readily available and of exceptionallyhigh quality, the industry is back to the problem of having little to differentiate eachProduct.Mass Marketing changes that by introducing "Horizontal" Differentiation into theMarket. Mass Marketing and Branding hassuccessfully increased the Revenue andProfitability of all the major breweries in theindustry. No new Customers are entering the Market,so breweries are getting more money fromthe existing Customers.Customer Willingness To PayWTP for BeerPasteurizationValueBeerProductsProductFeatures Changed PriceLoop ChangingCost ofPasteurizationExcludeNo SaleProduct 01Product 02ProductQuantity TrendProductRevenue TrendProductProfit TrendFeatureBrandProduct 01Product 02Product 01vs Product 02BrandVertical DifferentiationBrandMean ValueIterationCounterBrandVariationIterationCounterFeatureBrandBrandCorrelationBrandHorizontal DifferentiationBrandFeatureLoopIterationCounterLoopIterationCounterLoopIterationCounterLookup BrandVertical ValueLookup BrandHorizontal DifferentiationBrandCustomer DistributionsFind ProfitMaximizingPriceProduct 01Price vs Cost TrendProduct 02Price vs Cost TrendAllFeatures CustomerDistributions CustomerDistributions Product Generator Table Creator Loop End Row Splitter Row Splitter Line Chart(JFreeChart) Line Chart(JFreeChart) Line Chart(JFreeChart) ConstantValue Column Column Rename Column Rename Joiner DifferentiationVertical CustomerDistributions Counter Generation Table Creator Counter Generation ConstantValue Column CustomerDistributions DifferentiationHorizontal Table Creator CustomerDistributions Double To Int Chunk Loop Start ReferenceRow Filter ReferenceRow Filter MatrixDistributions Price War Line Chart(JFreeChart) Line Chart(JFreeChart) Column Appender Marketing and Branding Costs are rising,but the Profit Maximizing Price of the Productis rising faster. Case Study (CS-105) - Rise of the Microbrew - Part 05:Mass MarketingThis Market Simulation workflow follows the Case Study presentation and whitepaper called "Rise of the Microbrew".Huge investments in Pasteurization and Refrigeration has wiped out all but thelargest breweries. But while all Beer is now readily available and of exceptionallyhigh quality, the industry is back to the problem of having little to differentiate eachProduct.Mass Marketing changes that by introducing "Horizontal" Differentiation into theMarket. Mass Marketing and Branding hassuccessfully increased the Revenue andProfitability of all the major breweries in theindustry. No new Customers are entering the Market,so breweries are getting more money fromthe existing Customers.Customer Willingness To PayWTP for BeerPasteurizationValueBeerProductsProductFeatures Changed PriceLoop ChangingCost ofPasteurizationExcludeNo SaleProduct 01Product 02ProductQuantity TrendProductRevenue TrendProductProfit TrendFeatureBrandProduct 01Product 02Product 01vs Product 02BrandVertical DifferentiationBrandMean ValueIterationCounterBrandVariationIterationCounterFeatureBrandBrandCorrelationBrandHorizontal DifferentiationBrandFeatureLoopIterationCounterLoopIterationCounterLoopIterationCounterLookup BrandVertical ValueLookup BrandHorizontal DifferentiationBrandCustomer DistributionsFind ProfitMaximizingPriceProduct 01Price vs Cost TrendProduct 02Price vs Cost TrendAllFeaturesCustomerDistributions CustomerDistributions Product Generator Table Creator Loop End Row Splitter Row Splitter Line Chart(JFreeChart) Line Chart(JFreeChart) Line Chart(JFreeChart) ConstantValue Column Column Rename Column Rename Joiner DifferentiationVertical CustomerDistributions Counter Generation Table Creator Counter Generation ConstantValue Column CustomerDistributions DifferentiationHorizontal Table Creator CustomerDistributions Double To Int Chunk Loop Start ReferenceRow Filter ReferenceRow Filter MatrixDistributions Price War Line Chart(JFreeChart) Line Chart(JFreeChart) Column Appender

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Created by: Berlin
Created at: 2018-05-28
On NodePit since: 2021-02-05
Last update: 2024-04-18
Created with KNIME version: v4.3.0

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