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01_​Basic_​Customer_​Segmentation_​Use_​Case

Basic Customer Segmentation
Customer Segmentation Data Reading1. Contract Data2. Operational Data Clustering1. k-Means2. Denormalization for data& cluster centers Pre-Processing1. If needed: Conversion To String Discretization (binning) Aggregation2. Normalization 10 clusterson allnumerical inputsNormalizenumerical input datato [0,1]Back to originaldata rangeBack to originaldata rangeCalls DataContract DataJoin calls dataand contract dataArea codeand churn ->Stringk-Means Normalizer (PMML) Denormalizer (PMML) Denormalizer (PMML) Excel Reader CSV Reader Joiner Number To String Customer Segmentation Data Reading1. Contract Data2. Operational Data Clustering1. k-Means2. Denormalization for data& cluster centers Pre-Processing1. If needed: Conversion To String Discretization (binning) Aggregation2. Normalization 10 clusterson allnumerical inputsNormalizenumerical input datato [0,1]Back to originaldata rangeBack to originaldata rangeCalls DataContract DataJoin calls dataand contract dataArea codeand churn ->Stringk-Means Normalizer (PMML) Denormalizer (PMML) Denormalizer (PMML) Excel Reader CSV Reader Joiner Number To String

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